About

That’s me, Aaron Coffin, in that picture on the left. Not the little kid missing a tooth, the guy with the hat, standing on a beach in Maine. I have been working in the digital marketing world for over 20 years. When I started, Google wasn’t much of a thing and AOL was the hottest way to surf the net. Things have changed over the years and I’ve been there to see it all.

My e-commerce career has been spent almost exclusively with startups, driving digital programs that grew them from early to mature stages including several large liquidity events. Check out my LinkedIn page for more details. I have managed programs that spent $50M per year and some that spent a few thousand. The principals are the same: apply best practices, trim fat, differentiate, and test.

Over the past few years, I have been focussed on freelance digital marketing projects for a variety of companies. Some small, some large, all looking for an experienced guide.

When I am not busy with projects and managing programs for my clients, I am raising my three children, coaching soccer and basketball, exploring New England, playing sports, watching sports, and enjoying life.